I'm not sure why they haven't made a sticky post about this so people can understand what's going on with the web store, so I figured I would paste one of Eddy's replies to another thread here for all to see.
TLDR: The shipping estimates on the web store are broken and not accurate.
https://forum.alphacool.com/threads/wheres-my-order-any-updates.5742/post-30774
Eddy
"I'll try to explain it simply and clearly so the issue is easy to understand.
When we enter a delivery date into our inventory management system, it gets transferred to the shop along with a lot of other data. That process can't easily be changed. The system is complex and a bit rigid in how it works.
Normally, that’s totally fine because we've never really had a situation where the next delivery couldn’t cover all the preorders. So it never really mattered before.
Now, with the GPU coolers, we’re facing a completely different situation—we were absolutely overwhelmed by preorders. So much so that we simply couldn’t keep up with production.
This leads to the problem that the deliveries we’re entering—actual upcoming deliveries—aren’t enough to fulfill all the preorders. The frustrating part is that the system doesn’t recognize that, and just displays the latest delivery date in the shop. If I enter 3-4 deliveries, the system always shows only the next one.
That means a customer sees delivery date XYZ in the shop, the delivery arrives, but it’s not enough for everyone. Then the shop shows the date for the next delivery. The customer sees that, gets their hopes up, but maybe once again there’s not enough stock for them. Then another date appears.
Yeah, that sucks, no question. And I get why it feels misleading. I completely understand that—but right now, we can’t change it.
It’s a stupid problem, no doubt. And we didn’t have a way to show it differently. We do have some ideas now on how we might be able to handle it better, but we’re still testing those. That doesn’t help current customers though.
Sure, you can say “just do this or that,” but if it were that simple, we would’ve done it. We would’ve saved ourselves hundreds—probably thousands—of support emails. Three departments helped answer them because our support team was completely overwhelmed. It wasn’t fun for us either; it was extremely frustrating.
We’re super happy that so many people ordered, but we honestly never expected this level of demand.
This isn’t meant to be an excuse. It’s just the way things are. Things are starting to calm down now, and we’ll have all the coolers shipped out by the middle of next month—at least for all customers who’ve already placed preorders.
We haven’t even launched all the other coolers yet to avoid adding more chaos. Otherwise, we’d already have 15–20 more models available, including for all the AMD cards."
TLDR: The shipping estimates on the web store are broken and not accurate.
https://forum.alphacool.com/threads/wheres-my-order-any-updates.5742/post-30774
Eddy
"I'll try to explain it simply and clearly so the issue is easy to understand.
When we enter a delivery date into our inventory management system, it gets transferred to the shop along with a lot of other data. That process can't easily be changed. The system is complex and a bit rigid in how it works.
Normally, that’s totally fine because we've never really had a situation where the next delivery couldn’t cover all the preorders. So it never really mattered before.
Now, with the GPU coolers, we’re facing a completely different situation—we were absolutely overwhelmed by preorders. So much so that we simply couldn’t keep up with production.
This leads to the problem that the deliveries we’re entering—actual upcoming deliveries—aren’t enough to fulfill all the preorders. The frustrating part is that the system doesn’t recognize that, and just displays the latest delivery date in the shop. If I enter 3-4 deliveries, the system always shows only the next one.
That means a customer sees delivery date XYZ in the shop, the delivery arrives, but it’s not enough for everyone. Then the shop shows the date for the next delivery. The customer sees that, gets their hopes up, but maybe once again there’s not enough stock for them. Then another date appears.
Yeah, that sucks, no question. And I get why it feels misleading. I completely understand that—but right now, we can’t change it.
It’s a stupid problem, no doubt. And we didn’t have a way to show it differently. We do have some ideas now on how we might be able to handle it better, but we’re still testing those. That doesn’t help current customers though.
Sure, you can say “just do this or that,” but if it were that simple, we would’ve done it. We would’ve saved ourselves hundreds—probably thousands—of support emails. Three departments helped answer them because our support team was completely overwhelmed. It wasn’t fun for us either; it was extremely frustrating.
We’re super happy that so many people ordered, but we honestly never expected this level of demand.
This isn’t meant to be an excuse. It’s just the way things are. Things are starting to calm down now, and we’ll have all the coolers shipped out by the middle of next month—at least for all customers who’ve already placed preorders.
We haven’t even launched all the other coolers yet to avoid adding more chaos. Otherwise, we’d already have 15–20 more models available, including for all the AMD cards."