If the cooler arrived to you in that condition, I would replace it. Either there was a manufacturing defect that was overlooked, or the cooler was hit later on, which damaged the nickel plating. Either way, that is a valid reason for a replacement.
As for pump performance, I do not want to give you any definite figures. Everyone has their own preferences and opinions when it comes to the ideal flow rate. Our coolers barely benefit from extremely high flow, and they are also not very sensitive to lower flow rates. For example, in my own private system, I run the pump at 40% PWM (Apex pump), and my setup includes a GPU cooler, a CPU cooler, three 360 mm radiators, and six quick-release connectors. I certainly do not have the absolute best temperatures, but everything stays cool enough to avoid throttling, and all temperatures remain well within a safe range.